May 22, 2024


Amazing design, nonpareil

Ohio State secures trademark for the word ‘THE’ on clothing


Ohio Condition University has settled a rivalry that has spanned practically three years. Only this time it was not with another Large Ten University, it was with the U.S. Patent and Trademark Workplace.

Ohio State has formally registered a trademark for the most widespread term in the English language: “THE.”

Trademark lawyer Josh Gerben initially broke the information on Twitter.

Ohio State began to go after a trademark in August 2019, right after trend retailer Marc Jacobs submitted an application for the term a couple months earlier.

First trademark apps by OSU had been rejected by the patent business on the basis of the phrase getting “ornamental,” and for the reason that Marc Jacobs’ prior submitting, which OSU challenged

Ohio State University regularly uses the definitive article "The" in front of its name, as seen here in the university seal embedded in the pavement at the east entrance to the Oval on the main campus in Columbus.

Marc Jacobs and OSU achieved an settlement in August 2021 that would let each parties to use the branding. Marc Jacobs is primarily superior-close trend, even though Ohio State’s focus is on athletic and informal don.

With the conflict settled, it nonetheless took the university almost a further calendar year to justify to the patent office that THE is more than an ornamental aspect of their large brand.


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