Mom designs new first-ever STEAM-themed clothing brand

WASHINGTON D.C., DC — Using standard cotton and canvas materials and placing on them extraordinary science-based layouts, SVAHA Usa apparel company was born.

CEO Jaya Iyer began producing “STEAM Themed,” or Science, Tech, Engineering, Arts and Math clothing in 2015 close to Washington D.C. when she found there weren’t any aeroscience options for very little girls like her daughter, who she named the business SVAHA following.

“She is the one particular who influenced me to start this company, but it also signifies so be it. I feel like it goes truly well with what my corporation stands for,so that if there is anything missing in the marketplace, then we are bringing it and that is how it is going to be,” reported Iyer, who made use of to educate Style acquiring and wrote a textbook on Style in Emerging Markets.

Placing her Ph.D. in Trend Merchandising to do the job, Iyer generates children’s clothing with dinosaurs, constellations and the periodic table of things, which has been a terrific conversation starter for the playground.

“Most people would inquire, hey who is your most loved Disney princess? Or items like that but rather they started asking, oh so what do you really like about science?” Iyer mentioned.

She says profits for the science-centered clothing skyrocketed that she expanded the line to grownups.

“I acquired so significantly of a need from grown ups that I have started off producing grownup outfits, and that is in fact a more substantial part of my business now,” claimed Iyer, the mother of two.

Her major consumers are schoolteachers, who appreciate that all the attire are designed with pockets.

Iyer is even creating dresses primarily based on NASA’s new James Webb house telescope photographs.

Rising her enterprise to building purses, polo shirts, pajamas, hoodies and scarves, Iyer hopes her clothing breaks gender stereotypes in any sector.

“They are female women and nonetheless they can be truly great in STEM fields,” Iyer claimed.

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